Four projects, four problems worth solving.
Soma
Product marketing for Forest Essentials
A smart diffuser concept that keeps the ritual and hides the technology.
A smart home-fragrance system for a heritage Ayurveda brand entering a category it doesn't yet own. The wedge: replace traditional oils with interchangeable fragrance pods, then wrap them in a monthly subscription, a razor-and-blade model that turns a one-time device sale into recurring revenue.
The design challenge was keeping the technology invisible, so the ritual, not the gadget, stays at the centre of the brand.
Hunkemöller × Bacardi
Co-branded experience, India edition
Two audiences meet around one occasion: the night out.
A customer experience built to make the brand the first thing you remember. Two audiences, playful body-confident lingerie and nightlife-driven spirits, meet around one occasion: the night out.
The activation runs on shareable touchpoints, Polaroid and bedazzling stations engineered as UGC engines, with a live concert as the anchor. Priced to fill the room rather than the bank, the pass is a customer-acquisition play, monetised through retail, sampling, and reach.
Herbs and Credles
Brand launch and PR
Herbal-dyed organic babywear, sold on the gap nobody names: the dye.
A values-led launch built on a marketing insight: awareness of organic cotton has outrun awareness of chemical dyes, and those dyes are what actually touch a baby's skin. The whole product sells that gap. The promise is a baby's skin kept safe, with herb benefits as the supporting evidence.
Radical transparency from sourcing to dyeing becomes the brand's PR and trust engine, positioning it against a category of expensive, opaque incumbents.
Kazo
Brand identity and retail
A brand book, then a seven-foot window that proves it can stand up in a shop.
A full brand book for Kazo, with voice, positioning, and visual identity codified into one system, extended into a seven-foot retail window that translates the brand from page to physical space.
The brand book carries the strategic thinking; the window shows it can live as a moment a shopper walks into.
A marketer for brands that live in the world, not only on the feed.
A fashion and lifestyle marketer trained at Pearl Academy, working where brand strategy meets the physical and cultural world of a product. I work across three connected disciplines: positioning a product, earning it press and trust, and building experiences people remember.
I'm drawn to premium and heritage brands, where taste and commercial rigour have to hold hands. Currently seeking roles in brand marketing, PR, and experiential where I can own a launch end to end.
Finance foundation, retail floor, luxury focus.
Aspiring fashion buyer with on-floor retail experience managing 1,000+ SKUs across men's, women's, and kidswear in a family apparel business. Finance foundation (BBA) now paired with an MBA focused on luxury and premium retail, with a particular interest in the gap between India's luxury consumer appetite and the retail infrastructure serving it.
Education
Aug 2025 to Aug 2027
MBA, Fashion & Lifestyle Business Management
Pearl Academy, Delhi, India
Relevant coursework: Fashion Merchandising & Production Process, Retail Buying & Visual Merchandising, Strategic Brand Management, Luxury Goods & Services, Consumer Behaviour, Styling & Etiquettes.
Ranked #1 of 50 students in the Start Your Startup-1 capstone, a premium organic babywear venture.
Aug 2021 to May 2024
BBA, Banking, Corporate Finance & Securities Law
Dr. Vishwanath Karad MIT World Peace University, Pune, India. 9.5 CGPA
Relevant coursework: Corporate Finance, Securities Law, Banking Operations, Financial Markets & Instruments, Business Law, Market Research, and Financial Statement Analysis.
Experience
Aug 2024 to Jul 2025
Business Operations & Merchandising
Aggarwal Creations, family retail apparel business, Delhi NCR, India
- Managed buying, inventory, and vendor coordination for a retail apparel business with 1,000+ active SKUs across men's, women's, and kidswear, generating approximately ₹7 Lakhs in annual revenue.
- Renegotiated payment terms and order quantities with 8+ suppliers, improving the working capital cycle and reducing markdowns on slow-moving SKUs.
- Built category performance tracking across 20+ vendors, flagging sell-through anomalies and informing weekly replenishment decisions.
May 2024 to Aug 2024
Brand Strategy & Marketing Intern
65 Digital Media, Pune, India, remote
- Supported brand positioning and campaign planning for D2C and consumer-facing brands across multiple client mandates.
- Ran performance analysis on digital campaigns to inform spend reallocation and creative iteration.
Academic and independent projects
Atelier Flora
Apparel range development, Pearl Academy
Team project; led strategy and market research. Developed a 20-piece apparel range from macro and micro trend analysis through to physical prototypes, owning target customer definition, trend distillation, and competitive positioning that informed the design and merchandising brief, and supported the full buying-merchandising cycle through sourcing, costing, and sample development.
Premium organic babywear
Start Your Startup-1, ranked #1 of 50
Built and validated a venture concept for premium organic babywear targeting urban Indian parents: defined positioning, pricing, and channel strategy; ran consumer surveys; and launched a landing page that generated 900+ visitors and 100 email signups as early demand validation.
Visual merchandising redesign
Kazo, team academic project, presented
Conducted in-store analysis of Kazo's flagship retail experience and proposed a full visual merchandising redesign covering window concept, store flow, fixture mix, and category adjacencies, anchored to the brand's contemporary women's wear positioning.
Commercial rigour, creative instinct.
Buying and merchandising
Brand and marketing
Tools and languages
Let's build something worth talking about.
Open to brand marketing, PR, buying, and experiential roles where a launch can be owned end to end.